Today we decided to continue planning our digipak more in depth as we only had rough ideas. Firstly,we looked at conventional features to ensure everything we were applying to our digipak would fit into the indie genre and thus make it recognisable to an audience that it is indie. We also wanted a unique selling point which added a form of sentimental value for audiences and made them more eager to purchase a digipak. For this we decided on having plastic models of the characters being featured in our music video which will be given away with every purchase of the digipak. Since there are 4 member, thus 4 models, it will also increase the popularity of the digipak as collectors or big fans of the band will want to collect the whole set.
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